Collaborating with Paramount+, we created all the promotional material for the 'Adriano Imperador' documentary. Spanning three episodes, this film chronicles the life of a Brazilian football legend through compelling stories narrated by Adriano himself. With candid conversations and never-before-heard tales, Adriano reflects on his achievements, personal and family struggles, and deep love for his roots.

We paid close attention to the details so that the representation of Brazil, primarily Rio de Janeiro, was faithful and true. Many artists from the Lightfarm team involved in this job are fans of Adriano and part of his past team, Flamengo, so this was very personal and emotional for all people involved.

The project began with the creation and execution of the concept and art direction, focusing on visually exploring the mood for promoting the series and delivering KVs with these atmospheric explorations. The scope expanded when the client requested additional documentary materials for the promos, including six posters and three trailers. This allowed us to transform the initial explorations into a comprehensive project, which included producing the brick throne and laurel crown symbolizing the Emperor title. On the same day as the photoshoot for the promotional materials, we also captured footage for the trailers.