Boticário Ballet

Who says packaging can't dance? That was the idea behind Urban Ballet, a project developed for Boticário in partnership with AlmapBBDO.

In launch campaigns, the image is about more than the product itself. It also comes from the composition, the setting, and the way every element supports the creative concept. That's where mockups make the difference. In some projects, they start with product photography; in others, with a full 3D recreation. For Urban Ballet, every element was built entirely in CGI to create ballet-inspired compositions that carried the campaign concept through every image.

When a product can be recreated with precision, the creative possibilities expand. New environments, fresh compositions, and fast iterations become part of the process without the need for another photoshoot, giving the creative direction more freedom from concept to final delivery