Look Closer

Is it just a little house? Look closer.

In partnership with Soko, we created an important campaign to raise awareness about sexual abuse cases involving children and adolescents. With the message, "Look Closer: a watchful eye can save a child" the Childhood Brasil campaign for Children’s Month invited everyone to take a closer look at their home—literally, but especially at how we are raising our children and teens.

Each step was essential to delivering the final message. The campaign asks viewers to look closer at the little house to notice the text within it: critical facts about the reality of sexual abuse against children and adolescents. To make the message more moving and impactful, we designed the little houses with childlike illustrations and gradually zoomed in during the edit to show how a watchful eye can save a child.

The hidden text messages within these illustrations prompt reflection, underscoring the importance of noticing details and behaviors that must not go unnoticed at home. We hope everyone connects with this powerful message.