LISTEN TO JORDIC

Some health messages are hard to hear, and harder still to say out loud. For World Heart Day, Havas Lynx UK approached that challenge differently, choosing music over a traditional PSA and an unexpected messenger to carry it, Jordic, an animated Viking created for JOE Media Group to get men talking about erectile dysfunction as a possible early sign of cardiovascular disease.

Lightfarm was responsible for 100% of the film's animation, built entirely in 3D but designed to move like stop-motion, giving Jordic's world a handcrafted, textured feel that matched the warmth of the song behind it. The character started as a solo voice, and through close collaboration between Havas Lynx, Jamute and Lightfarm, Jordic grew into a full Viking band, a decision made together that gave the animation more rhythm, more personality and more room for the humour to land.

Every scene was built to serve the song first, letting timing, expression and movement carry a message that could easily have felt heavy in a lighter, more playful register. It's the kind of project built entirely on partnership, one where client, agency and studio shaped the idea together rather than passing it down a line, and the response said as much, with the animation itself becoming one of the most talked-about parts of the campaign.