PEAK EXPOSURE

People who spend time outdoors learn early how to assess risk. Weather conditions, terrain, and route challenges are part of every journey. Peak Exposure expands that conversation to a risk that does not always receive the same attention: sun exposure.

Created by Klick Health for the Melanoma Fund, the project reframes sun protection for outdoor and winter sports enthusiasts, shifting the conversation from a skincare issue to one of risk management.

To develop the imagery, we used melanoma photographs provided by the client alongside mountain references. The compositions were created using AI and refined through a post-production process in Photoshop to achieve the final look.

The result is a series of images built from the connection between two references that rarely share the same space.